MSR has been delivering event planning, management, support and logistics for the motoring industry for over 20 years, developing a unique blend of know how, experience and infrastructure to enable brands to deliver events of the highest quality.

In addition to delivering comprehensive and cost effective solutions, MSR can provide bespoke events to cover all your specific requirements.

Your MSR event team is headed by one of our experienced professional Program Managers. They will take care of you from the initial briefing right through to the delivery of the MSR service and smooth running of your event.

Our events include a specialist First Intervention staffer drawn from our extensive roster of medically trained personnel. They are on hand in case of emergency and to ensure work health and safety obligations are met.

Drive events for dealers, media, VIPs, current and prospective customers – on-road, off-road or on race circuits – have become a ‘go-to’ marketing tool for most automotive companies.

MSR is the industry leader for safety and professionalism in running events throughout Australia and the Asia Pacific region. Our unparalleled experience means we set the benchmarks others aspire to.

We’ve earned our reputation through obsession to detail in every component of the program – from initial discussion to the post-event debrief – to ensure you have a stress-free experience and can focus on what matters to you most - your guests.

Our areas of expertise include:

  • Risk management and safety plans
  • Pre-event drive route planning and mapping (including the use of electronic roadbooks)
  • Pre-event vehicle running-in, preparation and detailing
  • On-site detailing and display car venue installation
  • Route checking and maintenance during the event
  • Driver briefing/licence checks etc
  • Drive route support – technical and medical
  • All vehicle transport.

Our aim is to create solutions to ensure the best possible outcome for our clients.